All of we know that Google is the most popular search engine on the earth.
It dominates all the other search engine such as bing.com, yahoo.com, and others. Google being the largest
search engine giant in the world they more than 3 billions searches taking on it in every single day.
There are actually more than 200 google ranking factors. Google keep on changing its SEO(Search Engine Optimization) strategy. Search Optimization is an extremely dynamic field that continues to evolve more and more rapidly with each passing day. While Google’s mission of providing the most relevant and reliable information available stays the same, each year and even month. So, you might be thinking what are the most important SEO factors ?Therefore, in this article we are going to learn about the top 10 most important Google Ranking Factors.
1. High Quality Content
You might have already heard that content is King. Either it is for Google Search Engine Or Youtube Search Engine.
If you create the content that is unique,fresh, updated and provides value to your visitors then Google will
definitely rank your blog on its search results page. Google wants to give the content to visitors what they are searching for. That’s why, Google always very pay special attention to high quality contents. Go and focus on creating the good quality content for your audiences rather than creating fully optimized website
because to win the Google search results page on the long run valuable contents matters not the optimization of your website.
Backlinks are the second most important Google Ranking Factors after the Content. Google value your website and contents more if you have got backlinks from the other high authority websites and it will rank higher in the search results. Because Google thinks out that your website is trustworthy for ranking in the top 10 Google search page results.
3.The Loading Speed Of Website
This is the one of the most important factor for ranking on the Google Search Results. Google always try to rank the websites which have the higher loading speed.
So, buy good hosting plan to get your website to load faster. Don’t use basic plan on your website, use premium cloud hosting service to increase its loading
speed. If your website load fast then users will remain on the your website and they would love to visit your website again and again.
Google wants your website to load quickly and provide a great user experience for your audiences.
4.Mobile User Experience
Do you Know ? 70 % of searches which are done on the google are actually done from the mobile devices and only 30% searches are acquired
from the destok devices. So, it is very important that your website gives good friendly experience to your mobile visitor users. If you are not so confident on coding then you can simply user WordPress to make your website which will purely give amazing and friendly experience to your mobile users.
5. Title Of Your Blog Or Article
Google cannot rank any webpage on its search result. If the article doesn’t have the good and specific title. While choosing the title of your blog you can
use different tools such semrush, ahrefs, keywordtool, etc which will give idea how to rank your page on the google search results. While writing the article
on any particular topic try to choose the keywords which have low competition because this will increase your chances of ranking on the google. But if you want
to write on the topic which have high search volumes and also high competition then keep your article longs of at least 1200 words or up to 3000 words.
Writing long article highly improve your chances of ranking in Google Search Results Page (SERP).
The meta description is the short description that is originally present in the HTML code of your web page. Although it is not appeared in the webpage
as title, paragraph and others but it appears in the search results. It is very important becuase it encourage users to visit on your website or to read your
article. Keep the meta description of the your webpage short and sweet. Work on the meta description of your article giving some time. So, that users will want to
click on your article at first look.
7. Write Alternative Text For The Images
You might have searched images using Google Lens then you might have got similar or related images from the search resutls of Google. Writing proper tilte, caption, description of the image helps to increase
your chances to be appeared in the Search Results. Using alt text helps Google to Properly understand about the image then google can index it properly. Writing
alt text for the image importance is that when the image fails to loadd then alt text will appear in its place.
8. URL Structure
The url of your blog or article is an very important seo factors. The url structure of your webpage should be like wwww.mywebsite.com/category/title. Instead
of the title there you can also write some important related words to the article. Generally, when we start our new wordpress website then
usually the url structure of our webpage is just like www.mywebsite.com/published-date which really look akward and ugly .Google cannot
understand the slug of your article that what your article is about. Write the url of your webpage in the same way that i have suggested you above because
this will definitely help you to improve your ranking in the Google Search Results Page.
9. Website Security
It is very important for Google to note that encrypted data between your website and your user’s browser is safe .In 2014, Google has introduced the
website security which encrypts the data between user’s browser and the website is an important Ranking Factor. Make sure that your website uses HTTPS
(Hyper Text Transfer Protocol Secure) instead of HTTP. Google even doesn’t allow users to enter those website which don’t contain SSL certificate
on their website. While buying hosting plan for your domain name, make sure that your hosting provider give you SSL certificate. But if you
don’t have HTTPS or SSL certificate on your Website then you can use cloudflare to upgrade from HTTP to HTTPS.
10. User Experience
Remember all the contents which you are writing is for users or visitors. If the people liked your articles then they will keep reading your blog or article for longer time which ultimately increase the user retentention of the your website and then Google will come to the conclusion that your website provides valuable
content to users and finally it will rank you higher in the search resluts.
Use all the tricks and methods explained above in the article but always focus on creating better quality content then you definitely success one day in the long run. Thanks for reading this article.
My name is Bishal Sharma .I am the student of computer science ,i love writing blogs and sharing my knowledge, tricks and ideas about different topics related to Tech. So ,get stick with me if you want yourself to be updated about technology tricks and methods. Follow us in the social media (@TechVisco), links are given below. Feel free to email us at [email protected]